Brands
with spine.
Design with
substance.
A small, opinionated graphic design studio building brand systems, editorial work, and print artifacts for founders, publishers, and culture-led companies.
- — Brand Identity
- — Editorial & Print
- — Packaging
- — Type Design
- — Halsey Press
- — Maison Roux
- — Foundry Ten
- — Verge Coffee Co.
Six disciplines, one shared point of view.
Brand identity
+Editorial & Print
+Packaging design
+Type design
+Art direction
+Digital artifacts
+Selected work,
2023 – 2026
Maison Roux
Restaurant group identity & signage
Halsey Press
Indie publisher book series
Verge Coffee Co.
Packaging system & tins
Foundry Ten
Custom display typeface
North Star Co-op
Brand identity
Field Notes Quarterly
Magazine art direction
A deliberate process,
rarely a fast one.
Listen
Discovery conversations, workshops, and a written brief. We don't pitch ideas in week one — we earn them.
Sketch
Strategy, references, naming logic, and rough directions. Usually two or three distinct paths to react to.
Build
The chosen direction becomes a real, working system — type, color, layout, motion, voice — across every touchpoint.
Hand off
Guidelines, file packages, print supervision, and a check-in three months later. We stay involved.
Working with Folio & Form felt less like hiring a vendor and more like finding the missing partner on the founding team. The identity is doing work for us two years later.Mira Okafor, Founder — Maison Roux Brand identity, signage, menus · 2024
Engagements,
roughly priced.
Every project is quoted individually, but here's the shape of what we typically work on. All figures USD, exclusive of print and production costs.
- Logo or wordmark
- One-off print piece
- Album / book cover
- Two rounds of revisions
- Print-ready file delivery
- Strategy & positioning
- Full visual identity system
- Typography & color logic
- Stationery & collateral
- Guidelines document
- Three months post-launch support
- Dedicated designer days
- Ongoing identity stewardship
- Campaign + editorial support
- Priority production timelines
- Quarterly strategy reviews